In 1964, the Jorge Oculista group began its activity, in the hands of Jorge Fonseca, in the small town of Santo Tirso. Always with a vision in the future, our founder, always sought to respond to the needs of customers, providing them with a personalized and refined service, which distinguishes us until today in the market. Proudly a family business, the group has the direct collaboration of its founder's daughters: Andreia Fonseca, graduated in Optometry - UPOOP and Daniela Fonseca, Bachelor of Business Administration, from the Catholic University of Porto. Currently, we have more than 60 experienced and qualified employees, distributed by the 20 commercial spaces, which respond to the needs of our clients, with a high degree of excellence.


Telling the story of the Jorge Oculista group, is telling the story of Jorge, who at the age of 15 began working in the field of optics at Rocha Oculista, located in downtown Porto. Driven by the family, he performed several tasks in the field: From work in the workshop, to becoming an eye technician. As it grew, it collaborated with other companies of reference, in the great Porto and affirmed itself like an exemplary professional and respected. He later obtained the Ocular Technician training, given by the École National d'Arts et Métiers in Paris. With a strategic vision and directed to the business, Jorge was always tracing his personal goals. With a spirit of sacrifice and entrepreneur, he began to manually produce his own frames, in order to create his own business, his current brand. At the age of 25, he opened his first shop in Santo Tirso. With a lot of work, dedication and effort, it achieved a prominent position in the market, which made possible the expansion of the company, which currently has a strong position in the North. Today, with 20 physical stores and online store, Jorge Oculista follows the same values and continues to work actively to always be a reference of excellence in the sector. 


Mission, Vision and Valuesão

Mission: Providing a high-quality commercial offer, geared to the wishes of our client, is our main focus. In this way, we focus on continuously achieving the highest quality standards within our offer, both in terms of products and quality control, of our various services.

Vision:  The rigor and the experience with which we accustom ourselves to serve our clients allows us to offer a unique service. We combine experience, innovation and refinement to offer our guests a unique experience whenever they visit us. We want to serve our clients the field of Ocular Optics, by increasing certain technical-scientific skills that privilege to obtain the best and most adequate solution for each particular case.


  • Confidence
  • Solidity
  • Inovation
  • Authenticity


Social Responsability

We seek to be a socially responsible company. In this way, we intend to have a great involvement in the local communities, contributing to their development, through different types of intervention. We seek to participate and collaborate with local initiatives in various areas, in order to contribute positively to the communities where we are present.