GUESS was created in 1981 by the Marciano brothers, who left southern France in search of the American dream. Inspired by a European influence, the brothers put their innovative touch on the clothing industry by redefining denim. GUESS has become a symbol of a young, sexy and adventurous lifestyle. Over the decades, GUESS has invited people to dream of their iconic advertising campaigns and has transformed anonymous people into famous models, including Claudia Schiffer, Carre Otis, Eva Herzigova, Anna Nicole Smith, Laetitia Casta, Carla Bruni, and Naomi Campbell. Today, GUESS is a global lifestyle brand with a full range of apparel and accessories.