The clever mix of irreverent Canadian mentality and refined Italian tailoring combined with attention to detail are the foundation of the Dsquared2 philosophy, which brought to life a unique concept of alternative luxury. Over the past two years, Dsquared2 has grown to become more stylish and sophisticated while retaining the sexy and provocative traits that are so embedded in the brand's creative roots. This evolution allowed the brand to expand its clientele, achieving a broader target market. The Dsquared2 aesthetic is continually influenced by international inspirations and continuous cultures. The creators of the brand share their lives between Milan and London, while the production of collection is in Italy. "Born in Canada, living in London, Made in Italy" is the motto of the brand.