Diesel is a legend of the fashion industry. A pioneer in the world of denim and casual, he was always ahead of the trend. Never abandoning its original DNA, it has evolved into an iconic global lifestyle brand. Despite the extraordinary growth of Diesel, his philosophy is the same as when Renzo Rosso created in 1978. He foresaw a brand that would stand for passion, individuality and self-expression. The brand continues on a mission to try new ideas, innovate and provoke.